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Frequently Asked Questions

What is HIS?
Why use HIS?
What is the expected return on investment (ROI) from HIS services?
Why should I use HIS services as compared to having my sales staff collect this information?
What other services does HIS offer?
Is HIS the right choice for our company?
 
What is HIS?
Hospitality Information Services, Inc. (HIS) is an information service provider that captures real time reader board information from thousands of hotels, resorts, and conference centers each day. HIS then analyzes and interprets the data creating actionable market intelligence allowing you to make more effective business decisions.
Why use HIS?
It is a proven fact that the best place to find incremental or new business is to target accounts doing business at your competitors. HIS provides you with qualified sales leads that have the highest potential to bring you new business.
What is the expected return on investment (ROI) from HIS services?
The return on investment (ROI) for HIS clients varies widely ; however, a reasonable benchmark is 1000% ROI or 10 times (10X) the investment made in HIS services. This means that for each dollar you invest in HIS services, you should receive a minimum of ten dollars in incremental business. Many HIS clients experience a much higher ROI then this benchmark but for a simple cost/benefit analysis this is what many HIS clients tell us they us as a formula to benchmark their ROI. Most brands, management companies, and hotel owners recognize that one of the best places to find new qualified accounts is right next door at your competitors.
Why should I use HIS services as compared to having my sales staff collect this information?
If you currently have your own sales force collecting this information, you already realize the importance of knowing how business is doing at your competitors. However, the cost of having your employees collecting this information is typically 500% higher then the cost of using HIS services. In addition, you are missing existing revenue opportunities by sending your sales staff out of the office to complete a task that they are typically not comfortable performing.
What other services does HIS offer?
HIS offers a comprehensive suite of market intelligence services targeted specifically to the Group and Catering market segments. Any business development strategies you have relating to the Group and/or Catering market segments can be more effectively executed with HIS services.
Is HIS the right choice for our company?
HIS services are designed for properties that have a proactive sales effort towards the group and/or catering market segments. If your property does not have a proactive sales effort, then HIS services through beneficial may not be the most effective sales strategy.
For general inquiries, call 800-447-8015
or send email to: help@hisnet.com
 
Sales & Marketing
Email: sales@hisnet.com
 
Client Services
Email: clientservices@hisnet.com
 
Partner Program
Email: newpartners@hisnet.com
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"HIS is a fantastic service
and one that I would highly recommend to my fellow Starwood associates. HIS is the most comprehensive service and consistently delivers a great product.”
Anthony Lombardi
Regional VP, Sales & Marketing
Starwood Hotels & Resorts
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